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You KNOW AND CARE about WHAT THE CUSTOMER IS GOING THROUGH -- and your are able to match what the customer needs with what your company does -- in a series of organized, distilled truths that open the door to new possibilities.
Continue reading Why is it so difficult for companies to write their own messaging? .

As the world struggles to find answers for sustainability issues, Novozymes is providing global sustainability through bioinnovation. Let's begin with their enzymes: Novozymes enzymes help companies reduced their energy costs and reduce dependence on chemicals. Such enzymes are replacing surfactants; they're in detergents to enable lower temperature washes so less energy is needed to warm water...
Continue reading Ink Stain publishes ifculture #4: This issue - "War for the World": How Novozymes is saving the planet - by Joseph Coplans.

...most companies have a very hard time summing up what they do and whom they serve and why in a way that avoids words like:
Continue reading Before: unclear about what they offer. After: green building supply company gets people to understand what it is they do, with a little help from Ink Stain..

I don't always get that good in my presentations, but this time I hit on something that really worked, and I want to tell you what that is.
Continue reading You know what your clients/customers really want? (so they can hire you?) They want to see what you do IN ACTION. FOR THEIR OWN BUSINESS. .