Colorado Health and Wellness Center owner Michelle MacCarthy is working with Ink Stain to tell the entire story that begins with the spine and ends with total health.
My left brain and my right brain haven't been getting along lately...
I think they are filing for divorce.
It's no wonder Apple's web site is studied by so many companies about to revamp theirs....but of course it's NOT their web site that needs studying, it's their Foundational Story that makes it rock.
Roughly 80 percent of all company websites -- even today -- have little to do with how a company actually sells.
So it's no surprise there's little interest in creating compelling website content.
The emotive entrepreneur's secret weapon is the contradictory act of stepping into metaphor and the realm of emotion to help others see the literal more clearly.
It's easy to let the star power of the newest trends sell you on some Karate kicks or a cool high-speed car chase to a quick sale, but every marketing medium--including your website--needs consistent content based on a foundational story.
While most sane people run out of a burning building, the entrepreneur runs into that metaphorical building of burning opportunity. That makes entrepreneurs both heroes and antiheroes; like daredevils for dollars and for deeper meaning.
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