Doesn't sound like big news? Well, it would be for most companies...
...most companies have a very hard time summing up what they do and whom they serve and why in a way that avoids words like:
"service" "solution" and "turnkey".
GreenSpot is a green building materials supplier that was having a difficult time explaining -- quickly -- what they do.
And they were looking for a way to explain what it is they do quickly, so they could spread that message in emails, print, letters, direct mail, email signatures, outgoing phone message, sales scripts...
They wanted a single paragraph, a consistent message, identifying what they do and who benefits from their market specialty.
It took two weeks to create.
2 weeks? Yes. The last line: "Guidance to get the LEED points your firm deserves" was the result of interviewing architects to find out what their pains were. They want LEED points. GreenSpot can deliver a way to get those points.
Becasue it wasn't what GreenSpot THINKS it does for others...
...it's about finding why their customers choose them over some other green building materials supplier.
The "before" was lack of focus and clarity.
Here's the "after":
(Did this messaging closed more deals, and shorten sales cycles? YES! After all, that's the goal).
GreenSpot gives builders and developers, architects and homeowners, easy access to the highest quality, environmentally friendly, sustainable building materials for all phases of construction -- from the foundation, to the final finishes.
Our products have an immediate and tangible benefit for the environment and economy: they provide builders sustainably harvested, recycled, reclaimed, repurposed, non-toxic building advantages.
And GreenSpot's knowledgeable green building and environmental science professionals, partner with builders who need:
-FSC chain of custody verification
-Confirmation and documentation of certified green products
-Clarity on critical, green cost-benefits for construction
-Guidance to get the LEED points your firm deserves
For the best performing structure, envelope and end-user reward.
GreenSpot is environmentally friendly, sophisticated building materials for all phases of construction helping you build with the values that meet the Earth's needs.
...most companies have a very hard time summing up what they do and whom they serve and why in a way that avoids words like:
"service" "solution" and "turnkey".
GreenSpot is a green building materials supplier that was having a difficult time explaining -- quickly -- what they do.
And they were looking for a way to explain what it is they do quickly, so they could spread that message in emails, print, letters, direct mail, email signatures, outgoing phone message, sales scripts...
They wanted a single paragraph, a consistent message, identifying what they do and who benefits from their market specialty.
It took two weeks to create.
2 weeks? Yes. The last line: "Guidance to get the LEED points your firm deserves" was the result of interviewing architects to find out what their pains were. They want LEED points. GreenSpot can deliver a way to get those points.
Becasue it wasn't what GreenSpot THINKS it does for others...
...it's about finding why their customers choose them over some other green building materials supplier.
The "before" was lack of focus and clarity.
Here's the "after":
(Did this messaging closed more deals, and shorten sales cycles? YES! After all, that's the goal).
GreenSpot gives builders and developers, architects and homeowners, easy access to the highest quality, environmentally friendly, sustainable building materials for all phases of construction -- from the foundation, to the final finishes.
Our products have an immediate and tangible benefit for the environment and economy: they provide builders sustainably harvested, recycled, reclaimed, repurposed, non-toxic building advantages.
And GreenSpot's knowledgeable green building and environmental science professionals, partner with builders who need:
-FSC chain of custody verification
-Confirmation and documentation of certified green products
-Clarity on critical, green cost-benefits for construction
-Guidance to get the LEED points your firm deserves
For the best performing structure, envelope and end-user reward.
GreenSpot is environmentally friendly, sophisticated building materials for all phases of construction helping you build with the values that meet the Earth's needs.
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