July 2010 Archives

Colorado Health and Wellness Center owner Michelle MacCarthy is working with Ink Stain to tell the entire story that begins with the spine and ends with total health.
Continue reading Ink Stain creates the narrative and messaging for Colorado Health and Wellness Center.

As the world struggles to find answers for sustainability issues, Novozymes is providing global sustainability through bioinnovation. Let's begin with their enzymes: Novozymes enzymes help companies reduced their energy costs and reduce dependence on chemicals. Such enzymes are replacing surfactants; they're in detergents to enable lower temperature washes so less energy is needed to warm water...
Continue reading Ink Stain publishes ifculture #4: This issue - "War for the World": How Novozymes is saving the planet - by Joseph Coplans.

...most companies have a very hard time summing up what they do and whom they serve and why in a way that avoids words like:
Continue reading Before: unclear about what they offer. After: green building supply company gets people to understand what it is they do, with a little help from Ink Stain..

I don't always get that good in my presentations, but this time I hit on something that really worked, and I want to tell you what that is.
Continue reading You know what your clients/customers really want? (so they can hire you?) They want to see what you do IN ACTION. FOR THEIR OWN BUSINESS. .