My left brain and my right brain haven't been getting along lately...
I think they are filing for divorce. The left side of my brain (logical, sequential, rational, analytical) is accusing my right brain (intuitive, holistic, synthesizing, looks at wholes) of having an affair with my superego. Now both sides are having a custody battle for my id.
All of this is absurd of course. They won't really divorce. The real issue here is that these two different sides of the brain have forgotten that they need each other.
But the meantime, my depressed left brain has climbed into a bottle of Excel spreadsheets to lose itself in a series of bottom-lined, calculations. Right brain, accused of being overly emotional and feeling the sting of being called a "dreamer", is medicating itself with a dog-eared copy of The Secret.
A brain counselor would sit each side of the brain down and tell them:
You need each other to make a business work.
Brain Therapist: "Right Brain, you are imagination, ideation and yes, an important dose of the dream of building a business."
"Furthermore, RB," she would continue, "your emotional intelligence, your empathy for the everyday problems your customers face, is what enables you to create new ways to solve problems for people. Your big-picture vision is essential for understanding how your business can discover ways to remain innovative."
Brain Therapist would turn to the other half: "Left Brain, you are the tactical glue that brings new ideas to the right audience."
"LB, you're sad now, but you are the literal interpretation of a business vision. You ensure things get done and are executed with systematic precision. You are the execution engine that drives the ideas -- so these ideas don't escape to the ether."
Reconciled, right and left brain would use their little brain arms to join in a total brain hug. "I missed you," each side coos in unison.
So the question is: are both sides of your business brain working together?For entrepreneurs and business owners, ending the 'War of the Hemispheres' to create a business SuperBrain, is the key. Most biz owners are only good with one side.
The right side: Inspiration factory.
The left side: The tactical assembly line that markets your inspiration, your message, your story, your critical insights to your audience.
Working together, that's SuperBrain business mind collaboration.
The right side: a strong, viable vision that stays inventive and solves pain for buyers.
The left side: Processes, software, ROI, mentoring, infrastructure.
Working together, that's SuperBrain business mind collaboration.
The left side: The literal act of selling.
The right side: Marketing dedicated to understanding the emotional lives of your audience. That's marketing and sales working together to open new doors, to shorten sales cycles, to find more of the right kinds of qualified, interested buyers from the very beginning.
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